Aethernal believes in diving into the past, the reconstruction of history, sees the present as innovation but also as respect for what it was; plays with the recovery of tradition always looking for originality, choosing the style and quality of Made in Italy.
Italian fashion is a cornerstone for Italian history at a global level, always synonymous with quality and refinement.
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Aethernal is a brand totally Made in Italy. We choose not to relocate any production and distribution steps, we make our garments entirely in Italy, from the search for raw materials to packaging.
Aethernal chooses to use fabrics that exceed the production of large companies that rely on Italian producers who have always had the primacy in selecting the most valuable fabrics giving rise to clothes without equal. We believe in Italian quality but also in ecological production, we choose to reuse deadstock entirely Italian and this allows us to save on pollution!
Aethernal is inspired by traction. For printing and painting we rely on natural techniques and processes that come from far away, handed down from generation to generation with
the intent to save that tradition that would otherwise risk being lost!
The Aethernal collections follow the Made-To-Measures principle typical of the Italian tailoring tradition. We do not proceed with the rapid timing typical of Ready-To-Wear fashion because in addition to wanting to maintain a high level of quality in the garments and a high attention to detail, we believe it is important not to increase the volume of fabric waste that, to date, is the first source of pollution of our planet!
Aethernal plays with the desire to return to the origins, to rediscover tradition to never abandon the unique and unmistakable Italian style, synonymous with balance between elegance, style, quality, originality and contrasts.
